Sponsorship Opportunities
Raise your event presence, delight attendees, and fund live visual notes by offering high-visibility branding packages to your exhibitors and sponsors.
The Power of Visual Sponsorship
In a crowded exhibit hall filled with the "cacophony of commerce," how do your sponsors actually stop people in their tracks? How do they move beyond a fleeting glance and create a visceral connection?
When a partner sponsors Big Paper Strategy's live illustration services, they are attaching their brand to the most active, talked-about component of the event.
Instead of a passive logo on a slide, they fund a living, real-time infographic that captures the collective insights of the room. It’s an investment in attention, memory, and retention.
Sponsor Logo Integrated on the Drawing Header
Six Unique Sponsorship Packages
Every event prospectus is unique. Select and package these proven activation styles to offer your sponsors high-impact visibility that matches their goals.
1. Surprise Brand Integration
Incorporate the sponsor's logo directly into the dynamic, hand-drawn drawings of mainstage or keynote sessions. The logo becomes a permanent, natural part of the event narrative.
- Permanent logo placement on high-res digital files
- Visible in all attendee photos and social shares
- Perpetual rights to use illustrations in follow-up marketing
2. Value Prop Sketchnotes
Drive foot traffic directly to the sponsor's booth. Matt Orley sets up next to the sponsor's exhibit space and illustrates their unique corporate value proposition live over a 1-hour session.
- High attendee dwell time near the sponsor's booth space
- Engaging, non-intrusive way to initiate sales dialogues
- Custom illustration highlighting sponsor solutions
3. Sponsor Appreciation Signage
Declare sponsor backing clearly with stand-alone signage at the head of the ArtWalk display. This separate signage provides complete brand consistency for sponsors who demand isolated logo placement.
- Premium logo isolation apart from the artwork
- Positioned in high-traffic pre-function display areas
- Explicitly connects sponsor brand to the visual highlight
4. Interactive Listening Wall
Capture the live sentiment of attendees. Dedicate a portion of a massive 8' x 12' show floor canvas to attendee quotes, ideas, and reactions, branded with the sponsor's messaging and logos.
- Crowdsourced quotes from event attendees
- Massive visual presence on the exhibition floor
- Collaborative whiteboard styled to reflect sponsor themes
5. Sponsored Session Drawings
Have a sponsor presenting an educational breakout or showcase? We live-illustrate their presentation, elevating their discussion and providing attendees with visual summaries to reference.
- Transforms sponsor slides into an interactive visual
- Mixes sponsor education into the main event gallery
- Improves breakout session attendance and memory
6. Exhibitor Investigation Boards
A collaborative conspiracy-style board asking: "What makes the ultimate XYZ in the industry?" Matt works with the sponsor and attendees to clip vendor literature, draw clues, and pin photos.
- High-fidelity attendee engagement on the show floor
- Deep integration with sponsor assets and literature
- The ultimate conversational icebreaker for booth staff
Video Case Studies
Watch how sponsors utilize live illustration to stand out, command attendee attention, and elevate their brand presence.
NBOA Annual Conference
A quick walkthrough showing how Paymerang successfully integrated their brand into the event illustrations, creating massive pre-function hall buzz.
Payments Summit Activation
A live thank-you display highlighting sponsor logos integrated onto the finished canvas headers and showing immediate digital asset delivery.
Prospectus Copy & Templates
Copy and paste these templates directly into your event prospectus or send them to key accounts to sell the sponsorship.
Sponsorship Prospectus Copy
Exclusive Event Activation: Live Graphic Recording Sponsorship Position your brand as the intellectual and creative heartbeat of the event. By sponsoring the live graphic recording, your organization will own the visual narrative: - Premium Logo Placement: Your logo will be hand-drawn directly onto the headers of all session boards, visible to hundreds of attendees watching live and taking photos. - Digital Brand Equity: Full marketing rights to all digitized, high-resolution visual summaries, branded with your logo, to share on social media, newsletters, and email campaigns. - ArtWalk Branding: Featured banner appreciation signage at the central gallery where drawings are displayed throughout the conference.
Exhibitor Pitch Email Template
Subject: Stand out at our upcoming conference (Unique Activation) Hi [Sponsor Name], We want to make sure your brand cuts through the noise in the exhibit hall this year. We are introducing an exclusive "Live Graphic Recording Sponsorship." A professional live illustrator (Matt Orley of Big Paper Strategy) will capture our keynote and general sessions in real-time on massive, hand-drawn panels. As the sponsor: 1. Your logo will be drawn directly onto the boards in real-time, capturing attendee eyeballs while the drawings take shape. 2. Attendees take selfies and photos of the artwork, sharing your logo across LinkedIn and social media. 3. You get full digital rights to the finished visual notes, branded with your logo, to use in your post-show campaigns. Let me know if you are interested in claiming this exclusive visual footprint! Best, [Your Name]
Sponsorship FAQs
Details on asset files, rights, and exhibitor setup logistics.
How are sponsor logos added to the drawing boards?
I use custom, high-visibility 4-inch or 5-inch printed logo stickers that are placed directly on the headers of the boards before the drawing begins. I can also hand-draw the logo directly using permanent markers for a more integrated, hand-drawn visual feel.
Who owns the rights to the finished artwork?
Both the event organizer and the sponsoring organization receive full, perpetual, non-revocable digital usage rights. The sponsor can share drawings on social media, post them on their site, or print them for follow-up marketing. The physical boards are owned by the client (usually the organizer) but can be gifted to the sponsor at the end of the show.
Can we have multiple sponsors on the boards?
Yes! While an exclusive headline sponsor is the most popular route, you can easily offer multi-sponsor tiers. For example, have a "Co-Sponsor" package where 2-3 sponsors have their logos on alternate board headers, or dedicate specific panels to specific sponsors.
How does the digital delivery process work?
Each board has a QR code attached to it. Within 60 seconds of a session ending, the board is captured and uploaded using our proprietary digitization workflow. Attendees scan the QR code to instantly download the polished, shadow-corrected image containing the sponsor's logo.
How early do we need to coordinate logo files?
We ask for vector logo files (.EPS, .SVG, or high-res transparent .PNG) at least 14 days prior to the event to ensure high-quality printing of the stickers or layouts.
Let's Design Your Sponsorship Tier
Need help drafting packages, pricing tiers, or prospectus flyers? Let's hop on a call to design a sponsorship structure that fits your event's layout and goals.