Sponsorship Opportunities
Raise your event presence, delight attendees, and fund live visual notes by offering high-visibility branding packages to your exhibitors and sponsors.
The Power of Visual Sponsorship
In a crowded exhibit hall filled with the "cacophony of commerce," how do your sponsors actually stop people in their tracks? How do they move beyond a fleeting glance and create a visceral connection?
When a partner sponsors Big Paper Strategy's live illustration services, they are attaching their brand to the most active, talked-about component of the event.
Instead of a passive logo on a slide, they fund a living, real-time infographic that captures the collective insights of the room. It’s an investment in attention, memory, and retention.
Sponsor Logo Integrated on the Drawing Header
A Horizontal Heap of Drawing Boards
Use your mouse or finger to slide through some actual panels.
Event speaker posing with her illustration 
State Banking Association Conference drawings. 
Interactive attendee engagement question board drawn live 
Conference attendee photographing details of the meeting map 
Detailed snapshot of business operations roadmap illustration 
Agriculture and supply chain summit graphic recording board 
The Importance of Fishbone Diagrams 
Mental Health Sector Illustrations, Columbus OH 
Matt ready to be done with the photo shoot 
Panel Discussion Speakers proud of their conference session Sponsorship Activation Opportunities
Every event prospectus is unique. Select and mix these proven activation opportunities to offer your sponsors tailored, high-impact visibility that matches their specific marketing goals.
1. Keynote and Breakout Illustrations - Sponsor Logo Integration
Combine high-visibility mainstage and breakout session logo placement with dedicated exhibit booth sketching. Matt incorporates the sponsor's logo into keynote board headers (explore our Conference Graphic Recording services) while illustrating their corporate value proposition live near their booth space.
- Permanent logo placement on high-res session visual notes
- High attendee dwell time & foot traffic near sponsor booth
- Engaging, non-intrusive icebreaker for booth sales teams
2. Sponsor Appreciation Signage
Declare sponsor backing clearly with stand-alone signage at the head of the ArtWalk display. This separate signage provides complete brand consistency for sponsors who demand isolated logo placement.
- Premium logo isolation apart from the artwork
- Positioned in high-traffic pre-function display areas
- Explicitly connects sponsor brand to the visual highlight
3. Interactive Listening Wall
Capture the live sentiment of attendees. Dedicate a portion of a massive 8' x 12' show floor canvas to attendee quotes, ideas, and reactions, branded with the sponsor's messaging and logos.
- Crowdsourced quotes from event attendees
- Massive visual presence on the exhibition floor
- Collaborative whiteboard styled to reflect sponsor themes
4. Sponsored Session Drawings
Have a sponsor presenting an educational breakout or showcase? We live-illustrate their presentation, elevating their discussion and providing attendees with visual summaries to reference.
- Transforms sponsor slides into an interactive visual
- Custom sponsor content block embedded below breakout session files
- Improves breakout session attendance and memory
5. Exhibitor Investigation Boards
A collaborative conspiracy-style board asking: "What makes the ultimate XYZ in the industry?" Matt works with the sponsor and attendees to clip vendor literature, draw clues, and pin photos (explore our full Tradeshow & Investigation Board Activations).
- High-fidelity attendee engagement on the show floor
- Deep integration with sponsor assets and literature
- The ultimate conversational icebreaker for booth staff
6. Instant Digital Asset & Gallery Portal Sponsorship
Own the digital footprint of the conference artwork. Sponsors gain exclusive top-banner branding and a custom call-to-action content block on the instant-access mobile attendee gallery (preview our Live Client Demo Gallery), accessed via board-affixed QR codes.
- Featured "Sponsored by" header banner atop the live attendee gallery
- Custom sponsor content & promo block embedded below artwork
- Board-affixed QR codes driving real-time mobile traffic & social shares
Video Case Studies
Watch how sponsors utilize live illustration to stand out, command attendee attention, and elevate their brand presence.
NBOA Annual Conference
A quick walkthrough showing how Paymerang successfully integrated their brand into the event illustrations, creating massive pre-function hall buzz.
Payments Summit Activation
A live thank-you display highlighting sponsor logos integrated onto the finished canvas headers and showing immediate digital asset delivery.
Instant Digital Asset Delivery & Co-Branded Sponsor Portal
"Oh wow!" That's exactly what attendees say when they scan the board mounted QR code to access instatly refined and digitized digiital versions of panels. This simple banner ad and lower copy forever links your brand to the conference story.
Unlike static image galleries, our live client portal (preview the experience at /clients/demo) offers high-value digital sponsorship real estate:
- ✓ Prominent Sponsor Banner Header: Featured "Sponsored by [Sponsor Name]" header with the sponsor's logo and website link positioned at the top of the gallery page.
- ✓ Custom Sponsor Content & Call-to-Action Area: A dedicated content section below the artwork gallery where sponsors can embed custom text, product announcements, promo codes, whitepapers, or downloadable eBooks.
- ✓ Board-Affixed Instant QR Codes: Custom QR codes are affixed directly to drawing boards on site. Attendees scan with their camera to open the portal instantly with zero logins or friction.
- ✓ Social Media Impressions Multiplier: Attendees download high-res files co-branded with the sponsor's logo to post on LinkedIn and X, extending the sponsor's reach long after the conference ends.
Sponsor header logo & custom sponsor content area included in every gallery!
Monetization & Pricing Blueprint
How to price, position, and package live illustration to make visual notes 100% self-funding—while generating net revenue for your event.
The 1.5x – 2.0x Self-Funding Rule
Exhibitors love high-visibility visual activations. Most association planners list their Exclusive Live Illustration Sponsorship at 1.5x to 2.0x their engagement cost. This completely covers Matt’s fee while adding $2,000 – $6,000+ in net profit back to your event budget.
Sample Prospectus Pricing Tiers by Event Length
Use these benchmark ranges to price your prospectus tier based on your conference duration:
Short Conference Package
Recommended prospectus pricing for 2-day single-track or multi-breakout regional events.
- ✓ All mainstage & general session drawings
- ✓ Branded 4" sticker logos on canvas headers
- ✓ Instant QR Mobile Gallery & co-branded downloads
Full Conference Package
Ideal prospectus pricing for 3-day flagship national or international association conferences.
- ✓ Everything in 2-Day Package
- ✓ Featured ArtWalk corridor gallery sponsorship
- ✓ Sponsor appreciation signage at hallway display
- ✓ Dedicated sponsor content block on digital portal
Mega-Event / Multi-Track
For massive multi-track industry expos with exhibit hall floor activations & listening walls.
- ✓ Everything in 3-Day Package
- ✓ Live exhibit booth sketching / Investigation Board
- ✓ Interactive Listening Wall in high-traffic concourse
*Note: Exact proposals are customized to your specific dates, city location, and track count. Schedule a quick planning call to get an exact quote for your prospectus deck.
Prospectus Copy & Templates
Copy and paste these templates directly into your event prospectus or send them to key accounts to sell the sponsorship.
Sponsorship Prospectus Copy Options
Click any prospectus option below to expand its full copy template and usage guide.
- Standard Pitch Default Prospectus Copy — Balanced / All-Rounder💡 Why & When to Use: A versatile, well-balanced prospectus blurb ideal for general conference sponsorship packages, comprehensive exhibitor prospectuses, and standard event collateral.
Default Prospectus Copy (Balanced / All-Rounder)
Exclusive Event Activation: Live Graphic Recording Sponsorship Position your brand as the intellectual and creative heartbeat of the event. By sponsoring the live graphic recording, your organization will own the visual narrative: - Premium Logo Placement: Your logo will be hand-drawn directly onto the headers of all session boards, visible to hundreds of attendees watching live and taking photos. - Digital Brand Equity: Full marketing rights to all digitized, high-resolution visual summaries, branded with your logo, to share on social media, newsletters, and email campaigns. - ArtWalk Branding: Featured banner appreciation signage at the central gallery where drawings are displayed throughout the conference.
- Corporate / Metrics Option 1: The ROI & Traffic Magnet — Corporate / Lead Gen💡 Why & When to Use: Best for sponsors who want trackable metrics, a massive brand footprint, and immediate digital lead generation. Pitch this to B2B tech companies, corporate enterprise sponsors, or performance-driven marketing teams.
Option 1: The ROI & Traffic Magnet
Exclusive Live Illustration & Digital Engagement Sponsorship Stand out from traditional trade show booths by becoming the exclusive sponsor of the Live Event Illustration experience at [Event Name]. Over the course of the event, a professional live illustrator from Big Paper Strategy will capture high-level keynotes, breakouts, and sessions on giant, vibrant foamcore canvases. As the sole sponsor, your corporate identity is woven directly into the visual story of the conference: your logo is integrated into the header of every board drawn on-site, a custom destination QR code is printed next to the live art to drive immediate mobile traffic to a gallery and your banner ad sits at the top of the instant-access digital gallery. Additionally, your brand will claim exclusive naming rights to the high-traffic hallway "Artwalk" gallery, ensuring massive physical foot traffic, and a guaranteed surge in organic social media impressions as attendees photograph and share your co-branded visual summaries all week long.
- High-Sentiment / Wow Option 2: Experiential & Creative — High-Sentiment💡 Why & When to Use: Best for brands wanting to align with innovation, creativity, learning, and attendee delight. Ideal when pitching sponsors focused on brand affinity, human-centric design, and memorable event experiences.
Option 2: The Experiential & Creative Angle
Official Event Storyteller & Live Artwalk Sponsorship PowerPoint slides fade, but live art captivates. Align your brand with the most engaging, human-centric element of [Event Name] by sponsoring our Live Graphic Recording. Watch as our on-site illustrator captures speaker insights, industry breakthroughs, and attendee ideas in real time, turning complex dialogues into stunning, hand-drawn visual maps. As the exclusive sponsor, your brand makes this creative experience possible. Your company logo will be hand-drawn or placed as high-res stickers on the giant visual panels, and your name will host the highly anticipated "Event Story Artwalk"—a physical gallery in the main corridor where attendees gather to reflect, connect, and photograph the artwork. Complete with instant co-branded digital downloads, this unique package ensures your message is remembered and shared long after the conference wraps.
- Sleek / Space-Saving Option 3: Short & Punchy Pitch — Compact Layouts💡 Why & When to Use: Best for prospectus layouts that are crowded, highly structured, or grid-based. Perfect when print or PDF layout space is strictly limited and you need maximum impact in concise bullet points.
Option 3: The Short & Punchy Pitch
Exclusive Live Illustration Sponsor Looking for a high-impact, non-traditional sponsorship that guarantees absolute attention? Replace screen fatigue with real-time hand-drawn art. As the Exclusive Live Illustration Sponsor for [Event Name], your brand becomes the literal canvas of the conference. What’s Included: - Branded Canvas Headers: Your logo and brand message featured on giant, live-drawn session boards. - Physical to Digital Bridge: An on-board custom QR code routing curious viewers directly to your product suite or promotional landing page.
Exhibitor Pitch Email Template
Subject: Stand out at our upcoming conference (Unique Activation) Hi [Sponsor Name], We want to make sure your brand cuts through the noise in the exhibit hall this year. We are introducing an exclusive "Live Graphic Recording Sponsorship." A professional live illustrator (Matt Orley of Big Paper Strategy) will capture our keynote and general sessions in real-time on massive, hand-drawn panels. As the sponsor: 1. Your logo will be drawn directly onto the boards in real-time, capturing attendee eyeballs while the drawings take shape. 2. Attendees take selfies and photos of the artwork, sharing your logo across LinkedIn and social media. 3. You get full digital rights to the finished visual notes, branded with your logo, to use in your post-show campaigns. Let me know if you are interested in claiming this exclusive visual footprint! Best, [Your Name]
Sponsorship FAQs
Details on asset files, rights, and exhibitor setup logistics.
How are sponsor logos added to the drawing boards?
I use custom, high-visibility 4-inch or 5-inch printed logo stickers that are placed directly on the headers of the boards before the drawing begins. I can also hand-draw the logo directly using permanent markers for a more integrated, hand-drawn visual feel.
Who owns the rights to the finished artwork?
Both the event organizer and the sponsoring organization receive full, perpetual, non-revocable digital usage rights. The sponsor can share drawings on social media, post them on their site, or print them for follow-up marketing. The physical boards are owned by the client (usually the organizer) but can be gifted to the sponsor at the end of the show.
Can we have multiple sponsors on the boards?
Yes! While an exclusive headline sponsor is the most popular route, you can easily offer multi-sponsor tiers. For example, have a "Co-Sponsor" package where 2-3 sponsors have their logos on alternate board headers, or dedicate specific panels to specific sponsors.
How does the digital delivery process work?
Each board has a custom QR code attached to it. Within 60 seconds of a session ending, the drawing is photographed, shadow-corrected, and uploaded to our proprietary digital portal. The attendee gallery features a prominent "Sponsored by" header banner as well as a dedicated sponsor content area below the artwork (for promotional announcements, custom links, or downloadable eBooks). Attendees scan with their camera to instantly view and download co-branded visual notes.
How early do we need to coordinate logo files?
We ask for vector logo files (.EPS, .SVG, or high-res transparent .PNG) at least 14 days prior to the event to ensure high-quality printing of the stickers or layouts.
Let's Design Your Sponsorship Tier
Need help drafting packages, pricing tiers, or prospectus flyers? Let's hop on a call to design a sponsorship structure that fits your event's layout and goals.