Seeing highlight photos of attendees around circular tables… on their phones… is a death knell for any event. As attention spans shorten, the need for effective methods of engagement and message reinforcement has never been higher.
Enter the tactical event option of professional doodling.
A professional doodler presents a unique skill set where art meets note-taking, transforming the conventional into the extraordinary. Professional doodlers are changing the landscape of corporate and creative meetings, making information retention and engagement more vibrant and impactful.
What is Professional Doodling?
Professional doodling defined
At its core, professional doodling is the practice of translating conversations, key points, and complex ideas into real-time, illustrative summaries. These visual summaries are not only captivating but also serve as a powerful tool for knowledge retention and dissemination.
Benefits of Incorporating Professional Doodlers in Meetings
Professional doodlers offer a multitude of benefits for meetings and conferences, including :
- Enhancing memory retention- Allow attendees to both hear AND see content. Two methods for content to form in their memory, the chances of retention raise drastically.
- Boosting participant engagement – attendees will often sit near a professional doodler’s location just so they can follow along. Additionally, attendees take in graphics set up as an art walk between sessions- reinforcing the value of your conference.
- Visual summary and future reference – attendees that photograph professional doodlers gain the opportunity to return to session content well into the future- and often use them for ‘boss proof’ of what was learned at the event.
How Professional Doodling Transforms Meetings and Conferences
Enhancing Engagement and Creativity
Incorporating a professional doodler into your meeting or conference can turn passive listening into active engagement. Attendees are more likely to pay attention, interact, and remember the content when it’s presented in a visually stimulating manner.
Making Complex Ideas Accessible
Professional doodlers excel at breaking down complex information into digestible, easy-to-understand visuals, making it easier for audiences of all backgrounds to grasp and engage with the material.
The Process of Professional Doodling
Big Paper Strategy’s Professional Doodler Matt Orley utilizes oversized foamcore boards (5′ wide) , markers, crayons, and other subtle tools of the trade to capture content for view by large swathes of attendees. Filling about 100 sqft for a day of a typical conference, or 70 sqft for a corporate event, content tells the entire story of an event, through his ears.
Professional Doodler Skills
A professional doodler at your event draws what he hears, and does not draw what he sees. Many folks hearing about this concept will often try to associate the work with that of a courtroom artist- which is the exact opposite!
While art skill has its place, nothing could be more crucial than the ability to listen, and quickly distill concepts down to the nuggets that exude the most value. This distillation process requires some industry expertise, or the ability to extrapolate from other concepts already understood.
Big Paper Strategy’s Matt Orley has a degree in electrical engineering, but also experience in the fashion industry, in not-for-profits fighting sex trafficking, digital marketing, corporate process, and hundreds upon hundreds of hours sitting in on continuing education sessions for industries including K-12 education, social work, structural engineering, accounting, law, and countless other industries.
The Role of a Professional Doodler During Events
A wise doodler will strive to know a bit about the target subject matter before event attendance. This may include industry research, session descriptions and slide decks, or speaking with speakers. OFTEN, a doodler is provided none of this information, and experience must take over.
A professional doodler requires little logistics to be managed by event staff. From material delivery, to panel display and setup, a doodler has the capacity to make life easy for a event staff.
Because of illustrative output, a professional doodler can gain minor celebrity status at an event. Talent wins attention, even without speaker time, camera time. A good doodler will balance modesty, and thankfulness for the work.
Professional doodling is more than just an artistic endeavor; it’s a transformative tool that enhances communication, engagement, and retention in meetings and conferences. By embracing this innovative approach, you can elevate your events, ensuring they are not only memorable but also more impactful.