Hey Meeting Planner! My job is to make your conference content shine through live illustration. Understood one comment at a time, event attendees share this with me at every single event:
These notes are better than mine!
I had no idea what the heck you guys were talking about until he drew it for me.
So many people are visual learners- like me!
These are consistent comments- heard from large swathes of populations including 25-year-old social workers, 58-year-old heavy equipment managers, C-Suiters, academia, software developers, educators and so many more.
One at a time, these are smile-laden touchpoints.
But for an EVENT PLANNER, value erupts when the engagements represented by these comments are understood at scale.
The Six Engagements that happen at Scale via Live Illustration
Live Illustration value (spoken and unspoken) rings true for all attending your event. Your attendees gain value when they:
- Remember what was said, multiplying speaker value beyond the moment because of visual reinforcement from the illustration.
- Appreciate your event content and see a representation from a fully engaged listener (yours truly).
- Get to laugh together at the humor captured -creating continued shared experiences for the group.
- Find entertainment from the live visual element in the gathering.
- Review an image and share with their boss and network – showcasing what they learned at your event (validating attendance).
- React to big paper event photographs posted to social media events.
Return on Investment for Live Illustration
The Return on Investment (ROI) of Live Illustration extends into three arenas
Full alignment and support of event programming
The act of live illustration reflects brightly on a speaker, panel, or group discussion.
You made him look good.
Content gains lasting power when captured onto a canvas and reviewed and photographed by attendants. Used as a memory aid after the event, the level of comprehension and recall goes up 3-4 times because of the striking visual aids.
The new and novel
An event can be dead and lifeless if it’s perceived as the same content, same faces, and the same experience as the year before. Live Illustration provides a unique point level of entertainment. The act of illustration finished works, and the illustrator himself are all points of interest within an event space.
Returning next year because of the value
The cost of keeping an attendee coming back is less than the cost of winning a new attendee. Why not reinforce the value of your conference? Live illustrations make your event more memorable and have been used as ‘proof of learning’ to validate return tickets.
Big Paper Strategy LLC
175 Kendall Park Road, Peninsula
- Being in the business of educating people, you are always looking for ways to bring the information, the lecture, the presentation to life for the learner. Matt with Big Paper Strategy does just that! His work appeals to the visual learner, the distracted learner, the dedicated learner...all of which want to be able to look back and remember what was taught. Highly recommend Matt!
- I cannot say enough about the level of enthusiasm and creativity Matt brought to our Annual Conference! With this being our first in-person Annual Conference in 3 years, we were looking to add major BUZZ and WOW factors for members to enjoy, and Matt delivered! Our attendees were fascinated by his process, giving him and the resulting illustrations major kudos. They could also envision the applicability … More of his work to strategic planning, process mapping, and other endeavors in their school districts.
By illustrating the education session disussions, the key points, and major takeaways, Matt adds a critical layer to the learning process and knowledge retention.
We can't wait to have him back! - Matt, you are so talented and we feel so honored to have your masterpiece be part of our People Experience, Global Talent Solutions narrative! We have been overwhelmed with compliments from the department! This was such a creative way to bring our global, virtual meeting to life and balance our priority to keep things simple. Can't wait to work together again! 😎
- Matt with Big Paper Strategy has been an incredible extension of our team in ensuring our events are creative, fun, and engaging! Whether virtual or in-person, Matt's graphic illustrations have allowed us to level-up attendee engagement - so much to the point that we've sent his graphic illustrations to attendees as event mementos! I highly recommend Matt with Big Paper Strategy!
- We thought we were hiring Big Paper Strategy's Matt Orley to record the RESULTS of our Board of Director's Strategic Planning session, but instead he captured the entire process in real-time and provided an outstanding visual that clarified our conversation and direction throughout! Our leadership couldn't have been more pleased. Matt is extremely easy to work with and truly brings … More life to our events. We just signed another contract with Matt to illustrate our upcoming Conference and we can't wait to see what he brings to the table!
And a verbal/video review…
User Conferences: Tips and Ideas to Maximize Feedback
