Attendee Activation & Booth Engagement
Stop scanning badges passively. I am Matt Orley, and I help you turn your tradeshow booth into a live, interactive infographic that stops attendees in their tracks.
The Dwell Time Challenge
Tradeshow floors are crowded and noisy. Exhibitors spend thousands on booths, only for attendees to grab a branded pen, scan their badge, and walk away in under 10 seconds.
An Investigation Board is a completely different approach. It turns your booth into a collaborative hub.
Instead of pitching immediately, I pose an interesting industry question or challenge on a giant board. I act as the "visual investigator," asking attendees for their thoughts, illustrating their ideas live, and weaving their responses into a growing collective narrative.
- Longer Dwell Times: Attendees stay at the booth to watch the drawing and read what their peers have said.
- Natural Sales Conversions: While I draw, your sales team has the perfect, low-pressure window to initiate conversation.
- High-Quality Lead Capture: The board attracts decision-makers who want to contribute their professional insights, filtering out passive swag-grabbers.
The Anatomy of an Investigation Board
How I capture eyeballs and start conversations on the tradeshow floor.
1. The Hook
I work before the event to craft a single, provocative, or intriguing question that directly connects to your product's core value proposition.
2. The Live Synthesis
When an attendee stops, I interview them in real-time. I draw their answer onto the board immediately, validating their input and making them part of the art.
3. The Lead Handoff
As the attendee becomes invested in the visual map, they are relaxed and open. This creates the perfect transition for your booth staff to step in and discuss business.
What Clients Say
Real feedback from corporate leaders, board members, and association planners across the USA.
"It was so nice to have Matt at the conference! There were SO MANY attendees who stopped by the illustration panels to review them and take photos. We received multiple compliments on how unique and helpful the illustrations were. Having access to the electronic versions of the illustrations was SO helpful! We were able to distribute those to our attendees and it was a nice 'take-home' for them!"
"Matt was an absolute legend for our event. Not only did the board turn out phenomenally, Matt was great with our event attendees and handled the chaos of our live event with poise and grace. Could not recommend Matt more - truly a phenomenal experience (and output) working with him."
"Matt was such a pleasure to work with. We needed someone that could distill our complicated topics into digestible bites of information in a fun way and he did just that. Our attendees loved the interactive aspect of our event. I would recommend Big Paper Strategy to anyone looking to add an innovative element."
"Matt knocked it out of the park for the real estate conference that my wife and I host. He is extremely talented and creates bold visuals that engage with the audience. The drawings also get amplified on social media almost immediately because they are so amazing, easily sharable, and honestly... fun."
"Highlighting the words and ideas of our keynote speakers, as they were presenting, was an awesome enhancement to the sessions. Attendees enjoyed it, and the speakers did, as well! Matt definitely adds value to the sessions, and we will work with Big Paper Strategy again!"
Activate Your Booth
Let's design an engaging question that stops traffic and generates real, high-value conversations for your sales team.
Engage Matt Orley