Understanding the flow of information, people, products and mindsets is a difficult concept to help an organization to understand. From Big Picture to Small Picture, and from executive direction to differential nuances and micro-decisions, the view of organizational processes can vary greatly, and suffer from narrow point of view.
Big Paper Strategy visually maps processes, customer journeys, and the flow of data. Brainstorming for business processes often follows the SIPOC diagramming method, and customer journeys will reflect not only inputs and conditions, but customer emotional responses- but regardless of the process, Big Paper will focus visual excitement on pain points and points of success through graphical highlighting and imagery.
A fear-invoking yet incredibly beneficial activity that we utilize for process mapping and customer journeys is that of crafting a fierce competitor.
The low down – what if an impossibly agile competitor arrived in your market- what if they did everything right. What would that competitor do?
A Big Paper brainstorming session focused on crafting one’s fiercest competitor is an outstanding way to design internal improvements through the sense of urgency. It’s amazing what human beings can imagine when the imagination starts with fear, and really big teeth. (We like to draw teeth and scary faces)